In an era where the gig economy is on the rise, HP sought to position the Envy x360 not just as a device, but as an enabler for modern workers. The challenge was to craft a narrative that would resonate with this dynamic audience and depict the HP Envy x360 as an integral tool in their arsenal.

Recognizing the significance of genuine human connections and rich narratives, we designed a campaign tailored to the gig economy. By focusing on real stories of gig workers, we aimed to showcase how the HP Envy x360 could integrate seamlessly into diverse lifestyles, enabling work on-the-go.

Our approach led to the creation of content centered around Alex, a gig worker whose story exemplified the flexibility and efficiency that the HP Envy x360 offers. Through a series of content pieces, we illustrated how the device blended into his daily life, enabling him to work wherever and whenever.

By tapping into real stories and genuine needs, the campaign not only resonated deeply with the target audience but also bolstered the position of the HP Envy x360 as a must-have tool for the modern worker.

• Audience Research & Insights

• Campaign Strategy & Ideation

• Product Messaging & Narrative Development

• Art Direction & Visual Design

• Product Photography

• Lifestyle Photography

• Digital & Social Media Content

• Video Production & Storytelling

• Photography Direction

• Interactive Feature Design

• Performance Analytics & Reporting