OMEN | BRAND REFRESH
Escape into the Unreal
Where gaming transcends screens, and reality takes a backseat.
In our groundbreaking approach to rebranding HP Omen, we transcended conventional boundaries by seamlessly merging the tangible allure of lifestyle photography with the captivating essence of the gaming world. Centered around the dynamic lives of Gen Z gamers, we crafted scenes that redefine the ordinary, creating a space where the thrilling realms of gaming and reality converge.
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In a crowded gaming market, Gen Z gamers began to perceive HP Omen as just another player. The challenge was twofold: reinvigorate the brand's visual identity and reposition HP Omen as a lifestyle symbol that effortlessly integrates gaming with reality, resonating specifically with its target audience.
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Our innovative rebrand strategy centered on captivating lifestyle photography featuring Gen Z talent in awe-inspiring, game-inspired settings. By blurring the boundaries between the real world and the gaming realm, we celebrated the lifestyle of Gen Z gamers while emphasizing the immersive nature of HP Omen's products.
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By harnessing the power of AI image generation, we infused our creative process with a touch of technological magic. This wasn't merely about utilizing cutting-edge AI; it was about igniting imagination and collaboratively exploring uncharted creative territories. The fusion of human ingenuity and AI's potential allowed our team to develop groundbreaking concepts that brought the HP Omen brand to life in unprecedented ways.
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The campaign's daring new direction signaled an exciting era for HP Omen, yielding early indications of significant audience engagement, heightened social media activity, and a notable surge in brand interest. These metrics suggest that HP Omen is poised to emerge as a trailblazer in delivering immersive gaming experiences and establishing a revitalized global brand identity.
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Global Rebrand Strategy
Audience Research & Insights
AI-Driven Concept Generation
Art Direction & Visual Design
Digital & Social Media Planning
CGI & Visual Effects
Photography & Video Direction
Interactive Experience Design
Experiential Marketing Concepts
Performance Analytics & Reporting
The Digital Playground
Immerse yourself in the heart of our campaign through the lenses of captivating lifestyle and product photography, dynamic videos, and engaging digital experiences across web and social platforms. This collection is more than just a compilation of assets; it's the vibrant embodiment of creativity, strategy, and technology, meticulously crafted to resonate with Gen Z gamers.
AI: Ready Player Two
Witness the power of AI as it amplifies our creative potential, propelling ideas from the realm of imagination to tangible realities. This is a testament to how AI, as our creative collaborator, empowers us to shatter traditional barriers and unlock a universe of possibilities. Step into a world where the extraordinary becomes the norm, and every creation is a bold leap into uncharted territories.
BTS
Step backstage with us into the heart of the HP Omen campaign—a place where creative sparks fly, ideas come to life, and every day brings a new adventure. Here, you'll witness the energy, collaboration, and moments of inspiration that fueled this transformative project. This is a raw and unfiltered look at the passion and hard work that went into crafting the immersive world of gaming and lifestyle we're proud to share.
