INTEL | B2B AGENCY OF RECORD
Crafting intelligent B2B tech narratives for Intel.
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Intel, a technology giant, needed to unify and amplify its voice across an array of business units, from IoT to Cloud Computing. The task was not just to build upon the existing brand but to become product experts and thought leaders in the B2B market, while humanizing the technology's impact on society and the planet.
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We took a multi-layered approach, becoming an extension of Intel by immersing ourselves in their diverse product offerings. With expertise ranging from 5G to Robotics, our aim was to create content that spoke to varied business needs while underlining Intel's role in shaping the future of technology and its societal impact.
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We developed a wide spectrum of content, from highly technical white papers to expansive digital and traditional campaigns. Our role as the social agency of record and in event marketing further solidified Intel's brand message. We seamlessly integrated the core values of Intel into every asset, emphasizing its technological advancements and their broader implications.
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Our comprehensive strategy and execution led to a remarkable upswing in Intel's B2B engagements and brand perception. The content resonated deeply within the tech community and beyond, driving sales and positioning Intel as a thought leader in multiple sectors.
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B2B Brand Strategy & Oversight
Product & Technology Expertise
Content Strategy & Development
Digital & Traditional Campaigns
Technical White Papers
Social Media Management
Event Marketing & Experiential
Multi-Channel Coordination
Audience Segmentation & Analysis
Environmental & Societal Impact Messaging
Performance Analytics & Reporting