AMG Driving Academy, already well-known for its high-performance driving courses, sought to expand its footprint by becoming the go-to experience for car enthusiasts everywhere. However, their reach was limited to events, and they struggled to engage audiences digitally and on social platforms.

Our aim was to create a multi-channel brand experience that lived up to the adrenaline-pumping reality of AMG driving. We focused on three pillars: Digital Transformation, Social Engagement, and Event Experience. We revamped the AMG Driving Academy website to include interactive features, rolled out a social media campaign with user-generated content, and elevated the on-ground event experience with AR and VR tech.

The website got a dynamic refresh with interactive courses and real-time booking options. Our social media strategy included a #DriveLikeAnAMG challenge, inviting fans to share their best driving moments. The events were transformed into tech-infused experiences, complete with AR test drives and VR pit stops.

The multi-channel revamp led to a surge in engagement across all platforms. Website traffic increased by 50%, and the #DriveLikeAnAMG challenge became a trending topic. Event attendance saw a record high, with attendees praising the immersive tech features. AMG Driving Academy successfully transitioned from a driving school to an all-encompassing automotive experience, setting a new standard in the industry.

• Agency of Record

• Multi-Channel Strategy Development

• Website Design & Development

• Mobile App Design & Development

• Social Media Content Planning

• User-Generated Content Strategy

• AR/VR Experience Design for Events

• Marketing Collateral Design

• Email Campaign Strategy

• Post-Event Analytics & Feedback Collection