Unified by Design

Organon required a groundbreaking solution for its new HCP portal that would serve over 40 global markets, each with unique digital presence needs. The challenge was to develop an experience strategy and modular design system that was not only flexible and powerful but also capable of rapid deployment across diverse markets without compromising on creativity, quality, or brand integrity.

To address this challenge, we embarked on creating a modular design system that facilitated easy customization while adhering to Organon's brand guidelines. This system was designed to be implemented swiftly, enabling a quick market launch. Our strategy involved extensive collaboration with co-design markets worldwide, including the US, Italy, South Korea, and many others, through six 2-week sprints. This approach ensured the design system was robust, adaptable, and truly global.

The project's transformation phase was marked by a comprehensive discovery process, including interviews, persona development, journey mapping, and competitive analysis. This foundational work led to a customer-centric design approach, reflected in 28 user testing sessions across 6 countries and 36 co-design workshops within three months. The result was a dynamic, highly-visual brand site system that met all regulatory requirements and resonated with HCPs globally.

The Organon Pro project significantly accelerated the time-to-market for new HCP portals, offering a cost-effective solution for brands. The modular design system allowed for the rapid rollout of brand sites across more than 40 markets, ensuring consistency, compliance, and high engagement. This initiative fostered a mindset change towards a global digital community, emphasizing the value of collaboration and user-centric design in achieving scalable digital solutions.

• Global Experience Strategy Development

• Modular Design System Creation for HCP Portals

• Extensive Global Market and Audience Research

• User Experience Design and Website Architecture

• Implementation of Brand Customization Features

• Agile Project Management with Six 2-Week Sprints

• Global Co-Design Workshops and User Testing

• Compliance and Regulatory Requirement Integration