Nike faced the task of creating a memorable VIP experience for the Sneak & Eat event in Chicago. The objective was not merely to present products but to embed Nike within the fabric of Chicago's sneaker culture, creating an aura of exclusivity and competition.

We conceptualized and executed a VIP lounge experience, complete with previews of upcoming releases. To add elements of thrill and local flavor, we integrated digital and social challenges for access and designed a unique 'CHI' lace lock.

The Nike VIP lounge became more than a product showcase; it was an immersive experience that blended exclusivity with competition. It included digital challenges that amped up the anticipation and a local touch that made it distinctly Chicago.

The VIP experience was a hit, creating buzz not just at the event but also within Chicago's broader sneaker culture. It boosted Nike's local reputation and connected the brand more deeply with its target audience, leaving an indelible mark on the city's sneaker scene.

• Scope of Work

• VIP Experience Strategy

• Campaign Ideation & Execution

• On-site Management & Logistics

• Digital & Social Challenges

• Upcoming Releases Preview

• Local Customization ('CHI' Lace Lock)

• Audience Engagement & Analytics

• Brand Amplification & PR