BODY BY MILK | DRINK MILK - GET MUSIC
When Taylor Swift Got Milk.
The "listen up. drink milk." campaign was a digital music download experience that brought together Taylor and a roster of other artists, from Rihanna to The Smashing Pumpkins. The goal? Promote healthy living through the power of music.
Year: 2008 | Client: Milk PEP Board | Agency: VerveLife
CORONA | MANÁ COMO NUNCA
A Corona-fueled summer encore.
Corona Extra sought to extend their summertime tour sponsorship of Maná and their brand positioning of “Refresh Your Summer” with a fresh, innovative idea that would resonate with Maná fans and attract new ones to the brand.
Our solution was "Maná Como Nunca," an unprecedented music experience that filled the summer silence with the electrifying sound of reimagined classics. So groundbreaking was our idea, that it persuaded Maná to do something they had never done before – allow other artists to cover their songs. This resulted in a vibrant collection of remixed tracks spanning genres from Latin Pop to Reggaeton, all released periodically throughout the summer.
Year: 2012 | Client: Corona Extra | Agency: VerveLife
POP-TARTS | FRONT ROW - EXPERIENTIAL
Crank up the volume on Pop-Tarts with teens.
Under the banner of "Pop-Tarts Front Row," we amplified Pop-Tarts' appeal to teens, offering "A Sweet Experience" that blended pop music and extreme sports. This series of live music experiences, strategically located in Pop-Tarts' top markets, paired edgy musical acts with extreme sports athletes, creating an immersive brand experience that resonated with teens.
Year: 2011 | Client: Kellogg’s Pop-Tarts | Agency: VerveLife
AXE | HANGOVER RECOVERY MIX
Mixing up hangover cures for Axe.
An innovative music mixer that helped determine the severity of a user's hangover, and provided them with music to aid in their recovery.
The promotion was launched at bars in 9 markets around the US where brand ambassadors, disguised as nurses, distributed Axe branded download cards and used PDA and mobile components to drive guys, ages 21-24, to the custom Axe branded website.
On the website, users turned dials and flipped switches to indicate how much they drank the night before and how they felt in the morning. Based on their inputs, the Hangover Recovery Mixer delivered a 10 to 14 track professionally produced mix to match their hangover level to ultimately help them recover.
The Hangover Recovery Mixer hit a lifestyle brand bulls-eye getting the word out about Axe's Recovery Shower Gel and helping guys through rough mornings with music.
Year: 2012 | Client: Unilever Axe | Agency: VerveLife