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OMEN | BRAND REFRESH

Escape into the unreal.

For Gen Z gamers, OMEN isn't just hardware—it's a portal to new realities. Our rebrand shattered conventions, blending lifestyle photography with gaming's essence. We crafted surreal scenes where gaming and reality collide, redefining the ordinary. The result? Visuals that speak to a generation where gaming isn't just a pastime—it's life.

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  • In a crowded gaming market, Gen Z gamers began to perceive HP Omen as just another player. The challenge was twofold: reinvigorate the brand's visual identity and reposition HP Omen as a lifestyle symbol that effortlessly integrates gaming with reality, resonating specifically with its target audience.

  • Our innovative rebrand strategy centered on captivating lifestyle photography featuring Gen Z talent in awe-inspiring, game-inspired settings. By blurring the boundaries between the real world and the gaming realm, we celebrated the lifestyle of Gen Z gamers while emphasizing the immersive nature of HP Omen's products.

  • By harnessing the power of AI image generation, we infused our creative process with a touch of technological magic. This wasn't merely about utilizing cutting-edge AI; it was about igniting imagination and collaboratively exploring uncharted creative territories. The fusion of human ingenuity and AI's potential allowed our team to develop groundbreaking concepts that brought the HP Omen brand to life in unprecedented ways.

  • The campaign's daring new direction signaled an exciting era for HP Omen, yielding early indications of significant audience engagement, heightened social media activity, and a notable surge in brand interest. These metrics suggest that HP Omen is poised to emerge as a trailblazer in delivering immersive gaming experiences and establishing a revitalized global brand identity.

    • Global Rebrand Strategy

    • Audience Research & Insights

    • AI-Driven Concept Generation

    • Art Direction & Visual Design

    • Digital & Social Media Planning

    • CGI & Visual Effects

    • Photography & Video Direction

    • Interactive Experience Design

    • Experiential Marketing Concepts

    • Performance Analytics & Reporting

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