LEGO | INNOVATION LAB

Redefining the Boundaries of Imagination, Creativity and Innovation

Leveraging cutting-edge technologies, we were instrumental in shaping a future where every builder, regardless of age, skill level, or ability, can bring their imaginative visions to life.

The LEGO McLaren F1 WebGL and WebAR experience elevated the way we interact with and showcase products, transforming detailed 3D CAD models into browser-friendly GLB formats for immersive experiences. By integrating WebGL for seamless online interactions and WebAR for augmented reality exploration, this project not only enhanced the way we present Lego models but also expanded the boundaries of engagement, inviting users to immerse themselves in the Lego universe through innovative digital platforms.

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Everyone is Awesome

We broke new ground with the LEGO Sign Language Automation project, aiming to create a world where play knows no barriers. This initiative focused on devising an automated solution that facilitates signing across different languages, making Lego's universe more accessible to the hearing impaired. Our approach was rooted in the belief that everyone deserves to share in the joy of creation, leading to a breakthrough in inclusive play.

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